Get listed, cited, and mentioned. Citations are mentions and discussions about your business that appear on other websites. Often, search engines use conversations about your business to verify that you are actually a local business, something that can mean a whole lot when it comes to search engine optimization and reputation management. If you read yesterday’s post, you learned that claiming your business on review sites can help your online position and reputation. It’s time to take it a little deeper.
The following companies pull data from print versions of yellow and white pages and hand that information over to local directories. While you may be listed in several directories, it’s important to make sure you maintain cohesiveness on all of the platforms. Go to infoUSA and Localeze and list your business in their directories. Some search engines buy information from these sources to use in their ranking algorithms, ultimately helping you get found more often online.
Continue your pursuit of getting listed by going to the following websites and claiming or entering your information:
The more local listings you have in directories, the more likely you will compete in the battle for top local placements. Don’t forget about associations, alumni, and trade group listings. These places can carry a lot of weight in your placement on search engines.