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Engage with your customer.

Accommodate the wants and needs of your customer when they’re
asking questions about the product or service you offer. Learn More

Achieve higher sales.

Make your sales funnel larger by increasing the amount of people
who visit and buy from your website. Learn More

Ignite positive word-of-mouth.

Help convert your prospects into customers with positive online
reviews and social word-of-mouth. Learn More

Get found more often.

Grab the attention of your customer when they’re
looking to buy what you’re selling. Learn More

Paid Search Marketing

Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.

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SEO

Search engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.

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Reputation Management

Customers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.

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Entries in Landing Page Optimization (1)

Thursday
Apr042013

Landing Page Optimization Forces Consumer Commitment

Posted on DateApril 4, 2013 by Zach Kasperski

We introduced the concept of landing page optimization (LPO) to y’all at the beginning of this year. If you remember, it was a two-parter (Search Marketing Special: Landing Page Optimization; and Pt. 2) on LPO and how it plays a significant role in search marketing, specifically to drive direct response from consumers who clicked on your search marketing advertisement. You also learned a few ways to improve the effectiveness of your landing pages, like adjusting the transparency of CTAs or the navigation of your website. Today, we’ll be extending the subject matter into how LPO drives direct response and ultimately increases the ROI of your website. 

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