Digital Advertising for Small Business
I recently met with a client to talk about pursuing digital advertising campaigns for his small business in St. Louis, only to find that there was some confusion when it came to the differences between digital marketing and digital advertising. Many times, people think the two are the same, when digital advertising is actually a tactic of digital marketing strategy. I went on to explain how advertising fits into the realm of marketing and urged him to read our 10 disciplines of digital marketing for further clarification.