Why Content-Driven Sites Win in SEO

Search engine optimizers are meant to engineer websites that have a lot of stuff on a lot of different pages. By stuff, I mean the words, videos, and images that (should) make up the the majority of your website. Search engines love this stuff, and it’s a SEO’s job to marry the search engine spiders with the content on your webpages. Aside from the SEO, there are a lot of benefits to having a content-driven site.

Let’s start with awareness and how it comes into play with the shortened selling cycle. These days you are expected to have a website if you plan of selling products or services. The majority of consumers who are in the market to buy will most likely start their search online, instead of picking up the phone. Your business is more likely to be found if you have a website, propelling the consumer even closer to the point of sale. In many cases, rich content-driven websites establish trust between the customer and the company before people even meet you. A lot of people will buy based on the authority and trust of your website.

A website offers your prospects access to information, or marketing materials, whenever they are ready to buy or research. It’s important to have any marketing materials displayed on your website. This way, new and returning visitors will have a reason to check back with your site frequently. You can even use your website as a referral tool. Often, it’s easier to get people to check out your website instead of driving to your physical location.

Lastly, websites can distribute a lot of information quickly. They are lead generation machines that promote the distribution of free or low-cost information and tools, allowing your prospects to get to know you. A website can provide a valuable interface for the automation of this process.