3 Best Practices for Advertising on LinkedIn

Introduction

LinkedIn’s social network of professionals encompass over 200 million users across the world. This valuable tool has over 4.2 million c-level executives and 7.9 million business decision makers on their network, giving you the ability to develop ads and target these users with ease. That being said, many B2B business owners often overlook LinkedIn as a viable social media marketing option. This is a problem.

The ad network on LinkedIn is a self-service advertising solution that allows you to create and place ads on high-traffic pages on the LinkedIn.com website. Your target audience clicks on your ad and is redirected to your website. You select which LinkedIn members view your ads by choosing a target audience with several different factors: job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn group. LinkedIn Ads allow you to control your advertising costs by setting a budget and only paying for the clicks or impressions that you receive.

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The 12 Step Program for Email Marketing Design

Introduction

Email marketing offers flexibility, quicker results, and higher long-term ROI, especially if you’re looking to generate or nurture leads. But one could get stuck in a system with average content and layout options for all segments, which yields average results. An email marketing campaign should consist of an effective layout and design to increase the amount of opens and click-throughs your emails receive. Below are twelve things to keep in mind when designing your emails.

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The Website Usability Kidnapper

Don’t be afraid! No, really, there’s nothing to worry about; we’re just going to offer you some candy, lure you toward our vehicle, grab you, blindfold you, throw you in the trunk, drive deep into the bowels of the Internet, and dump you on an unknowing webpage. What? You’re not into that sort of training? Too bad. You’re about to experience one of the most beneficial wake-up calls of your website’s life, and you’ll know A LOT more about website usability after reading this short, handy article.

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Why Does Your SMB Need Lead Nurturing?

Think about how your advertising spend has been allocated since the conception of your company. Now, ask yourself what percentage of the net advertising spend was allocated to demand generation. The vast amount of companies out there know how expensive, time-consuming, and difficult it is to acquire new leads - spending thousands to attract customers to buying lists and trade shows. In other words, they exhaust their resources on getting in front of customers who aren’t ready to buy... yet.

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CTAs for Digital Marketing: The What, Why, Where, and How

The What and Why of CTAs

A call-to-action (CTA) is an image or text that prompts a customer to take an action, such as sign-up for a company newsletter, subscribe to a blog, or purchase a product. CTAs are a pivotal part of search marketing, SEO, and landing pages; they’re often the most effective part of converting your visitors into leads and buyers.

What. Hyperlinked text or button text that communicates an offer and takes you to a landing page.

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2 Reasons Why Digital Advertising Needs YouTube

Introduction

Not convinced by the title? Let me throw some numbers at you: YouTube has a global audience of over 800 million unique visitors per month and it makes up the 3rd largest property on the web. Not a fan of numbers? Let me put it this way: YouTube is a lot like New York City. There’s a ton of traffic, conversations, and character around the area, and running an advertisement could mean reaching thousands of people who are already engaged by what’s taking place around them. Digital advertising on YouTube supports multiple targeting options which lets marketers reach smaller, more targeted audiences.

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3 Pieces of the SEO Pie: Going Back for Seconds

Introduction

Our latest video on the 3 Pieces of the SEO Pie explain the three main components that go into a successful SEO campaign. If you’ve seen the video, you might remember that links, content, and site architecture were the three components we covered, with links making up more than two-thirds of the pie. Today, we’ll go back for seconds and talk about how you can improve each of the three in more detail. Let’s go ahead and get started.

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