Email Marketing: Tips You’re Missing Out On. (Pt. I)

It’s summertime and most of us relocate our overheated bodies to a local swimming pool to cool off and relax. You may listen to your favorite tunes or read a captivating murder mystery; regardless, you’re eventually going to have to get in the not-so-warm water. Believe it or not, sending emails and getting in the water are strangely similar; we suggest using the classic “getting your toes wet” strategy.

Moving to a new IP address means stretching it out over time. It’s important not to send emails to your entire list all at once. Instead, you should “get your toes wet” by slowly building up your send totals over time.

Spammers are known for moving quickly through IP addresses because it gives them the best shot at avoiding filters and other blockers. They’re known for using one IP address, sending out thousands of unwanted emails, and then moving on before their IP address gets blacklisted. A number of companies have automatic blockers set up to limit or reject large-scale emails coming from brand new IP addresses.

First, you should determine whether your IP requires warming up or not. If you’ve been sending emails from your IP for a while, then it’s already stretched out and ready to go. Next, make sure your email list is healthy and free from any purchased lists or emails from people who haven’t opted in allowed. If you have a large list, consider organizing them into segments or categories. Lastly, email your active subscribers first. This group is more likely to open your emails first and have lower bounce rates, both of which are important for warming up your IP address.