Email Marketing: Tips You’re Missing Out On. (Pt. II)

There’s a time when to use static or dynamic email lists in your email marketing strategy, and you should know when to use each. Static lists are the ones you upload to email service providers, and they usually stay the same unless you add to them manually. Dynamic lists are constantly changing as a certain criteria are met.

Let’s dive deeper into the idea of cultivating a dynamic email list. First, you can check with your email service provider, like MailChimp, to see if they’re available to you. Then, you can create a segment of contacts that will change depending on what characteristics they have. For example, you can create a list of contacts that have Twitter follower counts of more than 1,000. As more of the contacts’ Twitter follower counts grow and cross the 1,000-follower threshold, the list will grow. And of course, the dynamic list will remove people who no longer meet the criteria.

Dynamic lists are better if you plan on sending emails to a specific type of reader or follower, like emails to your ever-changing customer base. As it changes, the dynamic list would automatically adjust each month to the volume of your customers. Use dynamic email lists to send ongoing tips about how to get the most out of your company’s free product trial. You can even change the list based on the interests or content your reader values. And remember, you have the power to suppress the amount of emails a certain readership receives.