Strangers with Candy Always Have Higher Conversions

Introduction

Despite what we’ve learned as children, strangers with candy aren’t always bad people. This holds true for those in any type of SMB development atmosphere, especially if your goal is to cultivate and nurture leads. We’re talking about the principle of providing an incentive for those who are interested in your product; this could be something that prompts your customer to fill out a form, take a free trial, or buy a product. Don’t know what type of candy to use? We’re happy to show you three ways (or types of candy) to get more leads through your website’s forms. 

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Website Optimization Essential: Web Form Design (Pt. 2)

Required Form Fields

Before we dive into the details of required form fields, we would like to invite you to read our Web Form Design Part 1 if you missed it. It’ll teach you a thing or two about labels and how they influence completion time. Now, required form fields are most useful when there are lots of fields but very few are required. They enable users to quickly scan the form to see what fields need to be filled in. The opposite of this is referred to as optional fields, or fields that aren’t required. It’s useful to note optional fields when there are very few optional fields in the form. Remember, there really isn’t a need to note required or optional fields if all of your fields are required. Here’s are some examples of what the two look like:

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Website Optimization Essential: Web Form Design (Pt. 1)

Introduction

People come to your website for all sorts of reasons. They want to shop for your products, gain access to industry newsletters, and engage with your brand through the content you promote. Web forms, simply known as “forms,” play a huge role in SEO and search marketing. They also determine whether or not your customer will convert on what you’re trying to offer, even if it’s as simple as contacting you for more information. There are a few principles in form design that will have you getting the leads you desire, and they include minimizing pain, illuminating a path to completion, considering the context, and ensuring consistent communication.

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Supplement: 5 Lessons Learned in Site Retargeting

In the past, we’ve talked a lot about digital advertising’s close cousin - remarketing. Some in the digital marketing realm may refer to this as website retargeting, but they’re both essentially the same thing. This type of digital advertising has the ability to appear in front of customers when they visit other sites on the Internet. They are triggered by a variety of different actions that a customer may make with your website. For instance, you may see remarketing ads if you’ve viewed a specific product on a website, or if you’ve place an item in your “shopping cart” but abandoned the transaction. All this being said, we stumbled across the Software Advice blog where we found an interesting article by Derek Singleton a couple days ago, and we thought it’d be the perfect opportunity to teach you some more! Before we start - If you’re still confused as to what a “remarketing advertisement” actually is, we urge you to take a look at some online examples of remarketing.

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An SEO Website Audit in Under 15 Minutes

Introduction

An SEO website audit has the power of detecting and diagnosing problems with websites of any kind. I like to think of this as a doctor’s checkup, but for a website. You wouldn’t want to start medicating a patient without properly diagnosing the sickness; the same goes for a website. This is an important stepping stone for anyone who’s interesting in SEO or search marketing, and you can easily perform a simple and effective audit in under 15 minutes. 

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Digital Marketing with PR in 6 Steps

Introduction 

The process of influencing audiences has changed from media relations to public relations, thanks to social media marketing. In the past, both PR and advertising have been such a controlled conversation where there was message crafting involved. Today, the conversation has become more collaborated. Small businesses are lucky to have social tools like Facebook and Twitter to engage with their audiences, and they should participate in these communities to strengthen their digital presence.  

Digital marketing with PR is not just about “hits” - it’s about frequently distributing relevant content via the right channels to boost credibility and findability...

Frequency

How frequently is frequent? Every day. There shouldn’t be a day that goes by where you don’t put up a blog post, contribute to a publication, pitch a new idea to a blogger, showcase a new media hit in the mainstream media, analyze your website traffic, or attend an event and broadcast from a venue. Google loves to frequently visit your website and index the content you publish, and your customers love reading about what you share with them. You’re not engaging with your audience if you’re not pushing out something they can value.  

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4 Reasons Why Search Marketing Trumps Yellow Page Advertising

Introduction

The Yellow Pages have been considered a lifeline to small/mid-sized business owners for years now. Back in the late 1990’s and early 2000’s, the Yellow Pages was a great medium for reaching people looking for products and services relating to your business. Today, the Yellow Pages’ advertising rates have increased approximately 3-7% each year, yet less and less people actually use them. The decline in use closely mirrors the adoption of broadband Internet service, and a large portion of young adults and business buyers never consult the Yellow Pages at all. Now, if you’re targeting a demographic that is not adopting broadband Internet service - lower social-economic segment and the over 50 segment - you should be just fine.

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