Optimizing Images for SEO

Images have a big impact on how customers relate to the products and services your company offers. And let’s face it, images are attractive. Can you imagine visiting a website that only had text? It would be pretty boring, right? Images are a straightforward and fundamental part of SEO, but you should also remember to make them useful for search engines. Optimizing images are a simple and effective way for search engines to find out what images are about.

The first thing you need to know when it comes to optimizing images for search engines is something called an “alt” attribute. An alt attribute can help users who are using browsers that don’t support images, or is using other web software, such as screen readers. The content of the alt attribute provides information about the pictures on web pages. More importantly, search engine robots use the alt attribute to index, learn, and determine what your image is about.

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Understanding Keyword Importance in SEO

As you may know, people use search engines to find products and services based on the keywords they type into the search box. That’s why keyword value in website optimization is such a big deal. Search engines use an index as a reference to storing all of their information, much like a book does. When you type a work into Google’s search box and hit “search,” Google looks in it’s index for those words. Suppose you typed in “painting companies.” Generally speaking, the search engine looks for:

Pages that contain the exact phrase “painting companies.”

Pages that have the words “painting” and “companies” in close proximity.

Pages that have the words “painting” and “companies” somewhere, but not exactly in close proximity.

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Assessing Search Marketing Competition

Introduction

If you know anything about digital marketing, you know that getting a feel for the competition is pivotal to success. It’s important to collect as much information about your top 3 or 4 competitors as possible, especially when it comes to search marketing or SEO. You can improve your own digital marketing strategy by understanding the keywords that competitors are using, their account structure, as well as any advertising partners they may have. We wanted to extend your assessment of the competition by elaborating on some things in search engine results pages or SERPs.

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Response: SEO is Dead

A good friend and co-worker shot me an article the other day that ruffled my feathers, but in a good way. The article featured on Marketing Tech Blog, simply titled “SEO is Dead,” was an odd read to say the least. In my open-minded opinion, a lot of the article was juxtaposed, supplying lines like “Traditional SEO is no longer a viable solution for businesses to invest in.” I’m not too sure what “traditional SEO” encompasses. I suppose Douglas Karr is trying to shine the already shone light on “unestablished SEO.”

Here are the two main things that bother me about this article:

• The generalization that SEO is dead.
• The generalization that increased backlinks is frowned upon by Google.

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Online Examples of Search Marketing

How Community-Generated Content Fuels Marketing Efforts

Introduction

As you probably know, creating content is a big deal for SEO and getting customers to visit your website more frequently. Creating content for SEO, specifically, blogging effectively for business, are inbound marketing tactics that will keep you busy curating, aggregating, and filtering all of your content. But, there is a more powerful way to harness content - and it focuses on your community. 

Your customers, subscribers, partners, vendors, and employees can extend your content in ways that you’ve never imagined. They’re more equipped to tell people about the experience they’ve had about your company because they know what you’re all about. Plus, these people can influence others to engage, learn, or buy your products. We’ve dedicated this post to helping you find ways to get your community to talk about you (in a positive light) online.

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Online Examples of Reputation Management