The St. Louis Agency Digital Marketing Shootout

Introduction

We recently completed an infographic called “The St. Louis Agency Digital Marketing Shootout” that illustrates and explains the digital presence of ten well-known St. Louis agencies. We thought it would be a fun way to show the St. Louis agency culture and how they match up to their counterparts.

The process was largely comprised of a simple digital marketing assessment. The following explains each of the factors in more detail.

Search Engine Optimization

Google SERP Rank- More often than not, customers use Google to find, research, and learn about the products and services a company might offer. It’s important to show up on Google’s first page when your customer types in keyword phrases that relate to your business. We started the process by identifying 20 keywords that potential clients would Google to find a St. Louis agency. For example, we used keywords like “St. Louis digital marketing” and “St. Louis interactive agency. 

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Why Bother With Search Engines in Digital Marketing?

Why would you consider search engines when trying to extend your marketing efforts? Because, the majority of new web site visitors come from people who are using search engines to find products and services. Try to think about how many times you’ve performed a Google search in the past week. Chances are a lot, right? This medium has been proven to be an extremely important part of digital marketing, and SEO can have you in front of the people who are looking for your product.

Search engines are important for a number of reasons: 

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Looking Closer at PPC Ads in Facebook Search

A few weeks ago, Facebook officially launched its own version of pay-per-click advertisements to marketers looking to reach the network’s vast number of users. According to TechCrunch, Facebook’s public speakings of the launch were minimal, but they did send out announcements to some marketers about the release of their new search marketing feature. 

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The SEO Checklist for Uploading Video

The most obvious benefit of putting video on your site, from an SEO perspective, is that it provides content that the search engines like. You’ll often hear that from people, but the reality is a little different. Video isn’t really the best search engine fodder but there are ways to make it count for something. Videos are usually embedded into search results from major video sites such as YouTube and Vimeo. If you’re going to have video embedded onto your website, then you should spend some time uploading them onto video sites.

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The 10 Disciplines of Digital Marketing (Part 3)

Mobile Apps 

There’s no question that mobile marketing will grow exponentially in the coming years, eventually exceeding desktop Internet access in many developing countries. It’s important to understand the opportunities of reaching your target audience via mobile sites and apps. The mobile software giants, like Apple and Google, are adding more functionality to their platforms. Users can easily access almost anything on their minds, from games, to shopping, to travel, and even health.

Mobile apps add to the strategy of marketing using the interest graph. Essentially, getting in front of your customer when they use applications that interest them and relate to your business. The good folks over at comScore have pulled together some data about mobile usage and some interesting facts about top apps. The most important find is that 82% of mobile media time is spent with apps. Can your business create a mobile app that will allow your customers to do something faster or better? If so, there’s a good chance you could win big.

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The 10 Disciplines of Digital Marketing (Part 2)

Website Development and Management

Many of these disciplines cross pollinate each other. With that being said, website development and management has a lot to do with search engine optimization. SEO branches into two categories consisting of off-page and on-page optimization. As you may have guessed, your website should address the on-page aspect of SEO.

A lot of people dive into SEO because of the benefits of getting found more often and increasing sales. Let’s think about that for a second. Getting found has A LOT to do with appealing to the engines; however, increasing sales has A LOT to do with humans. This is an interesting dilemma, wouldn’t you say? Your website MUST appeal to humans in order to make a sale. You can do all of the SEO you want, but at the end of the day, humans are buying whatever it is you’re selling.

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The 10 Disciplines of Digital Marketing (Part 1)

Search Engine Optimization

Consumers are using search engines like Google to find, research, and choose what products or services they will buy. It’s important for your company to have an optimized website that ranks on the first page of Google’s results when people search for terms related to your business. For instance, Jimmy is looking for a St. Louis lawyer to handle a personal matter involving an injury that he experienced at work. He goes to Google and searches “St. Louis personal injury lawyer.” Here are the results he’s given: 

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