Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.
Learn MoreSearch engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.
Learn MoreCustomers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.
Learn More
Almost everyone has used social platforms to share, like, follow, and +1 their favorite content. These interactions have influenced the way websites are found online and are known to positively impact overall rankings for a website. It’s important to understand that the two are now permanently intertwined. Let’s review some of the main ways social media impacts locally-targeted websites and companies.
It’s been a while since we’ve talked about display advertising in digital. As you may know, the majority of display advertising usually consists of the banner ads you often encounter when visiting some of your favorite sites or blogs, whether they’re about hunting, scrap-booking, rowing, or dancing. I often refer to this type of marketing as “using the interest graph,” ultimately connecting with those who take interest in website’s that have content that matches up with the products or services you’re selling. For instance, a hunting blog may have banner ads for products like shotguns, camouflage, or tree stands. We want to jump even further into this topic, focusing our attention on the close relative of display advertising: remarketing.
The majority of SEO consultants are a scam. Luckily, there are some steps you can take to avoid paying someone who won’t really do much for your website rankings. I’ve heard plenty horror stories from small to mid-sized business owners who have wasted thousands of dollars on companies who have guaranteed higher rankings but with no result. I often get the question, “How do I hire a SEO consultant?” Here are some things you need to know when picking the right person for your business’ website.
I’ve never met anyone (aside from my college economics instructor) who was a big fan of paying taxes. Most small business owners dread tax time and for obvious reasons. On the other hand, taxes are good for some things - infrastructure; education; defense - and even have something do to with SEO. Why else would an SEO company start off a blog entry with the mention of taxes? Believe it or not, your tax dollars are going toward something that could lift your website in search engine rankings. The government must spend all of the tax dollars on something; it supplements vast amounts of web content.
Government sources are huge and provide a wide range of information to the public. The documents created by the U.S. federal government fall under the terms of Title 17 United States Code section 105, meaning no copyright protection. However, you should be aware of some exceptions:
You may find that writing your own stuff is strictly out of the question for several reasons. So, where do you turn? A writer. People usually think that writers are glamourous folk who are doing much bigger things than creating articles about heating and cooling, or whatever your service entails. The truth is, decent writers (or people who can write better than you) are easily attainable and could cost you just $10 or $12 an hour. However, this may be different depending on experience, geographic location, or how well you sell. Many high school english honors students would gladly write you an article for relatively lost cost.
People love free. Lucky for you, this blog post talks about one of the primary ways of getting free content on your company website. You may be wondering if there’s a catch. I mean, nothing is free, right? Right! The trade-off for this content will be time, your time. Many small site owners have ranked well in the search engines by writing their own content. If you plan on writing your own stuff, be sure to keep these things in mind before we move on:
You can compete in the search engines in lots of different ways, but it starts with putting masses of content on your site. In some cases, when going up against a well-off competitor, you may have no choice but to stack your website full of content. You can analyze their site’s pages to find out what types and how much content they’re using to propel their rankings. Then, try to evaluate where your competitor is lacking and where to focus your attention. I always suggest using lots of images, text, and video.
Noggin Digital Marketing helps small/mid-sized businesses increase revenue through smart digital marketing strategies, achieving more awareness, traffic and leads. Our approach uses data, technology and the creative process to maximize marketing dollars.
Noggin Digital Marketing
7370 Manchester Rd., Suite 208
Saint Louis, Missouri 63143
info@noggindigital.com
636 486 NOGG
September 20, 2012