Paid search marketing offers precise targeting and measurability, as well as tremendous reach. This online advertising medium makes it possible to achieve a high return on investment on a large scale.
Learn MoreSearch engine optimization - or SEO - involves building new websites, or changing existing websites, so that they rank higher in a search engine’s natural listings when users search keywords that relate to its content.
Learn MoreCustomers are using online reviews, social word of mouth, and other online content to form an opinion about your company. We encourage your customers to leave positive reviews while addressing the negative.
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There are several different variables in how well your website ranks on search engines like Google, and one piece of this large algorithmic data is meta tags. These tags can better describe the page content across your website. This is helpful for users searching for products or services your business offers. Three major types of meta tags include title, description, and keywords. Today’s post will cover the title tag.
More often than not, people use search engines to find information and buy products online. Google was one of the first search engines to greet people with a powerful white box rather than offering them a typical browse feature. The search box has evolved into a complicated machine that takes something very serious - the keyword.
A keyword is a phrase consisting of one or more words that possesses a ranking factor in search engines. Your business’ website content should consider relevant keywords when trying to improve its ranking on search engines like Google. Keyword research is one of the most important, valuable, and high return activities in search marketing. Ranking for the “right” keywords may break or make your website.
Think about your nearest city, whether it be New York or Chicago, and consider an ordinary day without highways, streets, or roads. How would you get to your favorite shopping center effectively? How would you make it home to see your kids every night? These slabs of concrete are the backbone of our infrastructure. They make it possible to travel from one place to another with limited confusion or research. For example, a trip from St. Louis to Denver would largely depend on one interstate for over 90% of the trip.
Think of links as the streets of the Internet. Without them, search engine spiders wouldn’t be able to get from one web page to another. Links are important because they influence how your website is found on the Internet. The more links on the Internet that lead to your website, the better. This topic was briefly discussed on our crash course in website optimization.
Have you ever felt like you talk about yourself too much? Or, have you’ve witnessed this kind of behavior in attempt to cut the conversation short for a hasty exit? A recent study from Constant Contact and Chadwick Martin Bailey reports that 69% of consumers who unsubscribe from an email list do so because they’re receiving too many emails from the business. If you’re talking too much about yourself, you may want to do so less often.
You want to be careful about how much you are emailing your subscribers, or tweeting, or taking about yourself in general. It’s really hard to keep the attention of your audience when the conversation is one way, and this is especially hard for email marketing. Conducting an email send frequency test is the best way to stop guessing and start knowing how much is too often. Here’s how:
Hypothesize. Determine the results you expect to see so you can easily identify success when the results come back. For instance, you might hypothesize that if you decrease your email send frequency from three times to once a week that it will increase your click-through rate by 35%.
We’ve all heard the classic line: content is king. We’re not here to fight it, but we do want to add to it by saying, “Context is the wife of content, making it queen.”
Context is what allows you to bring content into conversations on Facebook and Twitter (to name a couple) by integrating social media sharing links into your email marketing strategy. The easiest way to pull social media into your emailers is to simply add a social sharing button. This makes it easy for your readers (and now influencers) to spread the content in your email to people in their networks, ultimately influencing them to check you out, follow you, or join the email list. This extended reach will give you the power to get the conversation started, and we guarantee people will click the button.
There’s a time when to use static or dynamic email lists in your email marketing strategy, and you should know when to use each. Static lists are the ones you upload to email service providers, and they usually stay the same unless you add to them manually. Dynamic lists are constantly changing as a certain criteria are met.
It’s summertime and most of us relocate our overheated bodies to a local swimming pool to cool off and relax. You may listen to your favorite tunes or read a captivating murder mystery; regardless, you’re eventually going to have to get in the not-so-warm water. Believe it or not, sending emails and getting in the water are strangely similar; we suggest using the classic “getting your toes wet” strategy.
Moving to a new IP address means stretching it out over time. It’s important not to send emails to your entire list all at once. Instead, you should “get your toes wet” by slowly building up your send totals over time.
Spammers are known for moving quickly through IP addresses because it gives them the best shot at avoiding filters and other blockers. They’re known for using one IP address, sending out thousands of unwanted emails, and then moving on before their IP address gets blacklisted. A number of companies have automatic blockers set up to limit or reject large-scale emails coming from brand new IP addresses.
Noggin Digital Marketing helps small/mid-sized businesses increase revenue through smart digital marketing strategies, achieving more awareness, traffic and leads. Our approach uses data, technology and the creative process to maximize marketing dollars.
Noggin Digital Marketing
7370 Manchester Rd., Suite 208
Saint Louis, Missouri 63143
info@noggindigital.com
636 486 NOGG
June 20, 2012